Bloggers write, edit, post on their websites, and promote their content on social media and other platforms. Bloggers generate and pitch ideas, compose and edit posts, market posts to readers, and conduct research. Bloggers self-publishes online in the form of writing, photography, and other media.
Here, we’ll look at what the work entails, as well as the skills and qualifications required. We will also look at the salary structure as well as the best courses and certifications to pursue a career as a Blogger.
- Creating, researching, and pitching post ideas
- Writing, editing, publishing, and promoting content are all part of the job.
- Using advertising, emails, social media, and other techniques to alert and attract new readers to fresh posts.
- Advocating for and informing others about one’s own interests, products, or services.
- Increasing site traffic with the use of SEO.
- Inviting other bloggers, professionals, or famous guests to contribute to the website’s content.
- Monitoring replies to posts via the website, social media, or other platforms in order to gain a better understanding of the audience.
- Keeping up to date on industry trends helps identify potential possibilities to attract new readers or generate stronger, more compelling content.
- Content Writing
- Photo Editing
- HTML and CSS
- Social Networking
- Search Engine Optimization (SEO) and Analytics
- Market Research
- Patience and Consistency
Before Career Profiles
After Career Profiles
Step 1: Master The Art of Writing
Before commencing your career as a blogger, make sure of two things, first, you write well, and second, your writing is effective enough to attract and engage readers.
You can opt for content writing courses to master the art of writing.
This is the first thing to do, but, still, you would need a lot of practice to become a valuable writer. Practise writing in real-time on your blog. Look out for what your audience is engaging with and what’s depriving them of reading till the end.
Step 2: Choose a preferred blogging platform
Choosing a platform to build your blog is pretty much the first thing you have to do. For that, WordPress is by far the biggest blogging platform, with endless plugins and add-ons. It has almost infinite ways to design and layout your blog.
There are other alternatives, however, and they are listed below:
- Blogger – The next best thing to WordPress.
- Tumblr – Half social network, half blog. Attractive and very simple to use.
Step 3: Self-hosting or FREE Blogging
Choose between owning a domain or building a free blog on sites like WordPress, Blogger, or Tumblr.
- While Pursuing Free Blogging
- You won’t have your own domain name
- Your blog will be limited to a certain extent
- You don’t completely own your blog as it is hosted on someone else’s platforms.
2. With Self-hosting
- You own your domain name
- You can customize your blog freely without limits.
- You’re the sole owner of your blog.
Step 4: Design your blog and start posting.
Step 5: Some valuable resources for beginner bloggers
There’s always room for learning and improvement, whether you’re a beginner or an expert blogger.
The base salary of a blogger in India is Rs.15,000/- per month.
Salary based upon your experience
0 – 1 years, 2 to 3 lacs per annum
2 – 5 years, 4 to 6 lacs per annum
Freelance bloggers in India can earn up to Rs. 30,000/month ( Income depends on skillset)
Factors that can affect your salary-
Your total experience
Content writing skills you possess
Type of company
Blogging For Your Business ( LinkedIn Learning)
Content Writing Master Course (IIM Skills)
Writing A Compelling Blog Post (LinkedIn Learning)