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Target right audience
How can we target the right audience through social media marketing? As many e-commerce and tech giants are reaching the customer according to their search history. But being a startup how can we crack the right customer/audience?
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7 Replies
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Hi @akashshukla . Data is the new marketing science. Big companies receive a lot of user-generated data and they analyze these data with the help of data analysts or data science experts. However, as you said what can startups do to follow the same technique.
Startups too have a lot of options to convert raw data into genuine customers. Social media analytics provide much of this information. Facebook Audience Insights can be particularly helpful.
I suggest now would be a great time to incorporate UTM codes into social posts, either manually or using a social media management platform like Hootsuite. This will allow you to gather information about who clicks on your content using Google Analytics.
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Hi @akashshukla
I agree with your point that big companies are using data from customers search history to build their audience base. Startup’s too can make use of data.
If you are an entrepreneur, and your website or product is being liked by your target audience you can hire data scientists who can make use of info such as e-mail addresses, how many customers got deviated from the landing page, how many of them searched for your product but didn’t purchase it. There are also several tools which can help you collect data at a minimal cost.
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To target the right audience for your business, use social media sites. Optimize social media profile and bio. Post daily on top social media sites, it increases your brand awareness among your audience.
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Agree @likeshigh A business cannot target the right audience unless and until it starts building it’s brand awareness at first.
1. Comment on other blogs/posts
2. Collab with other brands/IG Pages
3. Promote each other’s pages. etc.
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I suggest you to explore Audiences in Facebook Ads manager and understand targeting based on your product/service. Irrespective of a startup/established companies, everyone of us should have to go through similar targeting options. Established companies will have an advantage because they would have already figured out their audience through their previous campaign’s targeting and Google Analytics data. If you are a Newbie into paid advertising, you can always learn and understand specific targeting over time while running campaigns. Hope this helps.
I generally follow kuware.com for Marketing related information. Hope this helps.
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