Bootstrap Your Startup Successfully From Day One
The thought of securing funding can be intimidating for first-time entrepreneurs. It’s confusing to determine whether to depend on external investors or hefty bank loans?
Or could you just start with your savings, achieve profitability, and then attract investment to scale up?
Sounds a little far-fetched?
Well, 92% of the Indian startups are bootstrapped, and many of them have succeeded tremendously.
Most people consider bootstrapping as their last resort if they fail to raise funding, but startups like Zoho and Zerodha started with zero external funding. They not only survived but also flourished and gained recognition by making the most of the limited resources available to them.
What is Bootstrapping?
Bootstrapping is the process of creating a business from scratch with their own savings, and without any external source of investment.
A bootstrapping startup is not reliant on outside financial sources like venture capitalist or bank loans.
The startup reinvest the profits back into their business to support business growth.
This way startup founders prevent ownership dilution and give them total control over their business.
The word “bootstrapping” comes from an old phrase, “to pull oneself up by one’s bootstraps.” These days it refers to creating something out of nothing. |
How to bootstrap a startup?
Bootstrapping is all about making smart, resourceful decisions and being prepared to adapt and grow with limited resources, majorly with your own savings.
Start with a solid startup plan
Start with a startup idea and a detailed plan to execute your startup. Identify your target market, value proposition, and revenue model. A clear, calculated plan will help you make better decisions and stay focused.
Leverage Personal Savings
Using your savings to fund your initial expenses can be difficult. So, to utilize your resource judiciously, you must start by following lean startup methodology, and move forward on the path of iterative development.
Work on building and testing your Minimum Viable Product (MVP), it helps in saving costs by reducing the developmental cost in the process.
This reduces dependency on external funding and keeps you in full control.
Minimize Costs
Cut needless expenses. Work from home, use free or low-cost software, and hire freelancers or part-time employees for secondary functions instead of full-time working force.
Generate Revenue Early
Aim to bring in revenue as soon as possible. Offer pre-orders, sell minimal viable products (MVPs), or provide services that can complement your product.
Reinvest Profits
Reinvest any profits back into your startup business to pump up growth. This can help you scale without needing outside investment.
Network and Collaborate
Build a network of mentors, advisors, and fellow entrepreneurs because they hold years of experience, and from them you can receive valuable advice, resources, and support.
Focus on Customer Feedback
Customers have the power to define the trajectory of any business and this is why you must give importance to customers’ feedback and iterate based on it.
This helps you build a product that meets their needs and increases your chances of success.
Stay Sharp and Adaptable
Be ready to pivot and adapt your strategy based on market trends, customer feedback and constantly changing conditions. Remaining dynamic and flexible is a key in a bootstrapped startup.
Zoho Corporation
Did you know Zoho started as a bootstrapped company? Zoho was founded in 1996 by Sridhar Vembu and Tony Thomas. Their objective was to create software products that could be directly sold to small and medium sized businesses at lesser costs, while putting the needs of the customer first. Whatever profit they generated through selling their software products, they reinvested it in their business and expanded it. Today, many companies are using Zoho Office Suite worldwide for business productivity, and collaboration. Zoho has now lived up to its reputation, with sales in FY23 rising to Rs 8,703 crore, a 30% increase from Rs 6,710.8 crore the year before. |
Stages of a Bootstrapped Startup
Self-Funded
This is the first stage where the startup owner begins the business using their own savings and personal income.
The founder works on their startup idea, developing the basic product or service to validate the market and generate revenue quickly.
Revenue Generated from Customers
Once the owner starts generating decent revenues, personal funds are no longer needed as the revenue from customers is sufficient.
Here, the focus shifts to scaling the business, making it more accessible and profitable for customers. The founder might also start hiring employees for various roles in the startup.
Credit
Once the business starts earning regular income and has enough cash to handle minor uncertainties, the founder can consider taking out a business loan to expand its business activities.
At this stage, many bootstrapped startups seek funding from outside investors or even consider an IPO.
Tips for Bootstrapping your startup
Use your personal finances judiciously
Manage your savings, build a budget system, and stick to it. Try to spend only on essentials.
Less on outsourcing
Handle tasks in-house whenever possible to save costs. Outsource only specialized tasks you can’t manage internally.
Choose the right team
Build a skilled, passionate team that shares your vision. A strong, dedicated team can achieve more with limited resources.
Prioritize profitability above impulsive growth
Focus on becoming profitable before expanding. Avoid rapid growth, which can lead to overspending.
Be fiscally responsible
Keep a track of your cash flow, review your financial statements regularly, and avoid unnecessary debt. Stay disciplined with your spending.
Advantages of Bootstrapping Your Startup
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Full Control
Founders have complete control over their startups and have the liberty to make all decisions without needing to consult with investors.
Mail Chimp, for example, could grow into one of the major marketing automation and email marketing platforms even after 20+ years of running bootstrapped.
They focused on customer needs, worked on growing organically through reinvested profits, and used a freemium model to attract users.
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Financial Discipline
Bootstrapping primarily focuses on financial discipline, ensuring that resources are used efficiently.
Take Basecamp, an American web software company, for instance. It was built with limited resources, pushing its founders to prioritize profitability from the start, resulting in a sustainable business model.
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Equity Retention
Founders don’t sell their equity to outside investors when they bootstrap their businesses. This allows them to maintain 100% ownership of the company.
As a result, they benefit fully from any profits and growth, maintain complete decision-making power, and can steer the company according to their vision without external interference.
Zerodha, an Indian stock brokerage firm, was able to maintain 100% ownership and thus, were able to benefit financially from the entire venture.
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Customer Focus
With no investor pressure, bootstrapped startups can focus entirely on customer needs and satisfaction.
Mailchimp’s primary focus was their customers’ feedback to refine its product, growing into a leading email marketing service without external funding.
Disadvantages of Bootstrapping Your Startup
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Limited Resources
Bootstrapped startups often have limited funds, these startups solely rely on their own revenue, which can restrict their ability to grow quickly and expand operations.
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Slower Growth
Without external funding, it takes longer to scale the business, making it harder to compete with companies that have significant investments.
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High Personal Risk
Founders use their own savings, which can be risky if the startup doesn’t succeed, potentially leading to personal financial strain.
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Limited Support
Without investors, founders, miss out on valuable mentorship, connections, and strategic advice that can help grow the startup.
Should You Quit Your JOB to Start Your Startup?
Deciding to quit your job to start a startup is a subjective and a big decision. It depends on various factors. Given below are some factors to consider in case you choose to quit your job.
Bottomline
Bootstrapping a startup is difficult. It is however up to you to decide whether or not to bootstrap, taking into account factors like your time commitment, risk tolerance, financial stability and business readiness.
Do you also want to build your dream startup but don’t know where to start from?
If you’ve decided to work on your startup, start by learning everything you can about launching and growing a startup business.
Our course, led by industry experts, covers everything you need to know to build your dream startup.
Book your seat now and get ahead of the competition.

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