How to get Startup Ideas?

  • Aamir Qutub
  • | CEO of Beyond Grades
  • | Updated on September 6, 2023
Brainstorming 101: Tips for Generating Killer Startup Ideas!

Have you ever come across a brand that left you in awe, making you question the brilliance behind its ideas? If so, you are not alone. It is quite common to be amazed by such brilliant startup ideas.

Do you want to know how people think of those crazy ideas? Is there a secret to how entrepreneurs bring out these game-changing ideas? How do they spot market gaps and deliver solutions that captivate buyers and investors alike? Too many questions but not enough answers.
But the most important question that everyone is looking for is: how to get startup ideas? Are you also looking for answers? Let’s find out!
This blog post aims to provide people with an overview of the process of generating startup ideas. It covers various aspects, including where to search for new ideas, factors to take into account before generating an idea, and strategies for generating innovative startup ideas.

How to get startup ideas?

“Innovation is overrated.”

You don’t have to wait for a groundbreaking idea to start your startup. It is not always necessary to discover something new in order to generate an idea for a startup.

Starting a business by implementing an existing idea in a new or improved way can prove to be highly effective. Right now, so many startups come into this category.

Take Google or Facebook, for example. Who doesn’t aspire to be as successful as them? But did you know that before Google and Facebook, there were already enough search engines and social networks? The only reason these two companies became extremely successful was because they executed their ideas exceptionally well.

While having an idea is essential for starting up, there are more productive approaches than waiting for the perfect idea to materialize. That doesn’t mean you should jump on the first idea you think of.

It is crucial to consider multiple ideas and carefully choose the one with the greatest potential for success. You can also try a strategy to shortlist ideas, which we will be sharing in the blog later.

So, reach a good idea and put your heart and soul into its execution to increase your chances of success.

Take Amazon, for example. In 1994, Amazon was established as an online bookstore. Over the years, Amazon has grown its product range to include all kinds of stuff, like electronics, clothes, and things for the home. They’ve become super famous for selling stuff online and are a big name in the online shopping world.

But that’s not all! They didn’t stop at just selling things. They also got into other cool things like cloud computing with Amazon Web Services, digital streaming with Amazon Prime Video, smart home devices with Amazon Echo and Alexa, and even grocery delivery with Amazon Fresh and Whole Foods.

So, having a good idea to start your own business is important. However, it is alright if you do not generate a good idea immediately. Ensure that you consider several ideas, select the best one, and put in the effort to make your startup successful.

You can always make changes and adjustments to your business as you go along. The key is not to get discouraged and to focus on executing your idea well.

Where to Look for New Startup Ideas?

Generating a great business idea can be tough, but it is an essential first step you must take. If you search for it, you can find inspiration in everything around you.

Let me give you some advice. Try reading some books on entrepreneurship and learn more about successful entrepreneurs. You can gain valuable insights by reading about people who have achieved success in a similar industry. Look for answers to questions like how they generated their business ideas and what advice they offer to aspiring entrepreneurs. By doing so, you can gain knowledge and learn from their experiences in the startup world.

The internet has lots of ideas and chances for you. If you don’t find something online you need, you can develop a new product or service to fill the gap. You have a good chance of being successful if you offer something people can’t easily find elsewhere.

Factors to Consider Before Generating a Startup Idea

Alright, so when you’re thinking about coming up with a startup idea, you have to consider some important stuff first. Here are a few things you should keep in mind:

how to think of a startup idea?

1. Market Demand

The first step is to determine the market needs. You should consider several key criteria related to demand when developing an idea for a startup. These include:

  • Market size
    Having a larger market size is preferable because it can result in increased sales or services.
  • Market trends
    Knowing the market trends and being aware of any changes in them is essential for achieving success.
  • Target customers
    Knowing the identity and preferences of your potential customers is crucial in establishing a successful connection with them for your product. This includes conducting research on their preferences, behaviours, and needs.

2. Potential for Generating Revenue

Generating enough revenue in the long term is a key consideration when deciding to pursue an idea. A business idea that can make money and remain successful in the long run is very important.

3. Competitiveness

Find ways to outperform your competitors. To create a business idea that stands out, identify areas in the market that other businesses have not addressed yet. This requires market research, competitor analysis, and an understanding of your customer’s needs and preferences.

4. Scalability

While envisioning an idea for a startup, it is important to consider its scope for scalability. To determine the scalability factor attached to your startup idea, answer the following questions.

  • Does your business idea align with consistent customer demand over time?
  • Can you reliably replicate your product or service multiple times without compromising quality?
  • Will your idea continue to meet evolving customer needs and industry standards as your business expands?
  • Does your concept require frequent reevaluation or adjustment as market conditions change?

Answering “no” to these questions could indicate that your business idea may pose challenges when it comes to scalability.

Strategies for Generating Innovative Startup Ideas

The truth is that generating ideas for a startup is both an art and a science. In order to come up with winning startup ideas, one needs to blend their creative and analytical skills.

Great ideas may seem like a product of luck or genius to some, but everyone can learn the skills and mindset to come up with innovative ideas for a startup. So, let’s dive in and discover how to get some innovative startup ideas.

how to think startup ideas?

Identify a Problem

A great way to generate a startup idea is to identify a problem that requires a solution. Look for challenges that people face in their daily lives and start evaluating them through an entrepreneurial perspective.

Many successful businesses begin by identifying a problem and developing solutions around it. The reason behind it may range from a minor dissatisfaction with a product or service to a more complex societal problem that requires attention. By solving this problem, one can create a valuable product or service that fills a market gap.

Research the Market

Before you start working on your idea, you should conduct extensive market research to understand the current landscape and competition. Look for gaps or areas where you can improve upon existing solutions.

Identifying market gaps is another way to generate startup ideas. You can improve existing products or services or identify areas where there is a lack of competition and create something new.

You can also explore emerging trends and technologies in the industry to see what’s on the horizon or look for startup ideas that haven’t been done yet.

Tap into Your Passion

Planning to start a new business? Oh, for sure, starting a startup takes tons of effort. Like, it’s no joke! You gotta put in a whole lot of work and dedication to make it happen. When selecting an idea, make sure it is something in which you are most interested. This will keep you motivated and committed to your idea.

If you have plans to launch a startup down the line, it is recommended to concentrate your expertise on a subject that genuinely ignites your passion. You can do this by working in a leading position in the field. It is easier to come up with fresh and exciting startup ideas when you work in a field that pushes boundaries. Through this experience, you can develop unique and promising startup ideas by gaining insight into the difficulties and possibilities of running a startup.

Collaborate with Others

Do not hesitate to work together with others to develop your idea. Reach out to people to get feedback and insights. You can also join some communities or attend conferences and events to network and learn from others. Getting new perspectives and ideas from others can help you improve your own work.

Test and Iterate

Testing your idea and obtaining feedback from potential users is important if you want to make it successful. Try to look for measurables to be certain about your idea.

One way is to mimic your idea into a business – give it a name, and logo, buy a domain name, build a landing page, run ads including Google, Facebook, and Instagram ads, and measure people’s reaction to it. This way, you will put your idea in front of a real audience and can clearly see the impact it is creating. You can use this to improve your idea and make sure it is something that people actually need and want.


Generating unique startup ideas can be daunting, but you can increase your chances of success by following these tips and strategies:

  1. Find a problem that needs solving, then study the market to understand its demands.
  2. Tap into something you are passionate about, as it will give you the drive to succeed. Collaborating with others can provide new perspectives and opportunities.
  3. Test and improve your idea through trial and error.
    You can transform your idea into a profitable business with perseverance and effort.

Aamir Qutub Aamir Qutub, the founder and CEO of Beyond Grades, has a sincere passion for innovation and startups. With over a decade of experience in entrepreneurship, he has successfully co-founded 4 technology startups and invested in dozens of other startups, focusing on real-world problems and their solutions. When not juggling with his reports and presentations, he loves to create unconventional recipes and cherish moments with his family.


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