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Interesting facts about Martech
Posted by Shreya on March 7, 2021 at 8:42 pmLet’s see some interesting facts about marketing technology!
Isha Jain replied 2 years, 9 months ago 6 Members · 11 Replies -
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MarTech is a 120 Billion USD Industry worldwide!!
http://www.statista.com/topics/4317/marketing-technology/ -
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Also, let me bust some myths which I found online:
Myth: Big data and analytics are squeezing the “art” out of marketing
Fact: No, the more “scientific” marketing becomes, the more likely that creativity is the differentiator in creating unique and engaging customer experiencesMyth: CMOs have to be technologists to lead in today’s day and age
Fact: Nope. But they do need technical leadership embedded in their team, obviously..Myth: The hard part of modern marketing is implementing the technology..
Fact: No, organizational change is. -
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This link shares the MarTech facts in an interesting manner: http://www.chiefmartec.com/2019/02/4-facts-martech-stacks/
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(There is no major difference b/w Digital marketing and MarTech though)
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I feel we really need to understand the subtle difference b/w Martech and AdTech:
http://www.youtube.com/watch?v=XbnF0nCvu-M
Hence this video..
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Thanks for sharing, this was one of the good videos.
MarTech and Saas spending for companies is steadily increasing every year..
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Do you know that there are more than 8000 martech tools available???!!
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Interestingly, businesses of all sizes are using dozens to hundreds of SaaS apps each. Even really small businesses, with fewer than 50 employees, have 40 SaaS apps on average…As per this website http://www.chiefmartec.com/2019/02/4-facts-martech-stacks/
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Hmm, an engaging discussion is ongoing, let’s keep it coming guys..I am loving this community
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Here’s an infographic guide to Martech: The Guide to MarTech Today – An Infographic By Wrike Management (pvariel.com)
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During the last decade, the number of MarTech has grown from 150 in 2011 to over 8,000 in 2020.
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