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“How social media helps to build brand awareness: A beginners guide”
Social media plays a vital role in building brand awareness. I am currently in
a position where I have to make my brand, but I need to learn to use social media.
Can anyone explain how to use social media to engage my audience and build a
brand in the market? -
3 Replies
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You can use social media to build your brand by defining your audience. Knowing your audience’s interests, values, and beliefs will help you create the content, thus consuming your time.
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Additionally to this, it is also essential to choose the right platform for your target audience. For example, you can use Instagram or Snapchat if your target audience is teenagers. On the other hand, if you are targeting professionals, then linkedin might be the best option.
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Building a robust and friendly relationship with your target audience is the primary way to build your brand. Engage with your followers by replying to their messages and comments, asking about their choices, values, and belief systems, and, most importantly, helping them with your content.
