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How to Re-energize Your Email Subscriber List.
A company specialising in natural skincare products has an extensive email subscriber list. Still, they’ve noticed that their open and click-through rates have steadily declined over the past few months. What tactics would you suggest to increase engagement with their subscribers and get them excited about the brand’s products again?
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2 Replies
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There are various strategies that the company can implement to boost engagement with their email subscribers and reignite their interest in the brand’s products. One effective approach is to offer exclusive deals or promotions to email subscribers. This can be done by providing special discount codes, granting early access to new products, or offering complimentary samples with purchases. Such tactics can entice subscribers to open and engage with the emails, enhancing their overall engagement with the brand.
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To increase open email rates, it’s crucial to create captivating subject lines that persuade recipients to click and read. The business can try out various subject lines and A/B testing to determine which generates the most engagement. It’s essential to make subject lines eye-catching and compelling to get the audience’s attention.
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