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Is it still possible to grow on Twitter as a small brand?
I understand how you can grow as a brand on other social media, Twitter is a mystery to me though. I’ve been asked to take over my company’s Twitter and honestly I feel like I’m tweeting into a vacuum. We have a little following, so our visibility is minimal.
Personally, all I see on Twitter are already established brands, politicians, and thought leaders (and occasional meme creators that go viral).
Anyone have any advice on how you did it?
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6 Replies
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Engage organically with your target.
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I tried before. But not getting enough engagement. 🙁
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If your Twitter followers are engaged and well targeted, increasing their number can benefit your business.
Followerwonk is a tool that helps you find relevant Twitter users. You can search Twitter bios by keyword, compare users, analyze profiles, and track followers.
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275
Twitter provides high engagements only if your content is relatable to it’s audience. Make your content speak to one person at a time rather than to the whole world. It increases your content value and recognition.
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Twitter is still the best platform to get reliable engagements. Although it has specific character limits to write, but that’s were you come out creatively.
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Yes it is quite possible.
Few tips to have presence on twitter
1) Share positive press coverage
2) Actively seek conversations
3) Be approachable
4) Create a Tweet Chat
5) Be strategy-focused and viral-minded
Hope this helps.
I generally follow kuware.com for Marketing related info.
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