Is it still possible to grow on Twitter as a small brand?
I understand how you can grow as a brand on other social media, Twitter is a mystery to me though. I’ve been asked to take over my company’s Twitter and honestly I feel like I’m tweeting into a vacuum. We have a little following, so our visibility is minimal.
Personally, all I see on Twitter are already established brands, politicians, and thought leaders (and occasional meme creators that go viral).
Anyone have any advice on how you did it?