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Legendry Startup Pitch Decks To Learn From.
Facebook’s pitch deck was more a media kit. It was containing the company’s value proposition, key metrics, and marketing services that were used to sell ads to potential clients.
Favorite takeaway: The focus of the pitch deck was based on solid numbers such as their user engagement, traffic, and growth trajectory.
Download the original Facebook startup pitch deck template⬇
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Airbnb’s pitch deck has become a most used reference for entrepreneurs around the world.
Key takeaways: The intro. It’s all about hooking your audience.
Here’s the template:
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Have you heard about “SQUARE”?
Square is a company that allows merchants to accept mobile credit card payments via a dongle.
The best part of their startup pitch is that it’s detailed pitch deck outlines Square’s business model and a simple financial model that portrays their annual revenue and five-year growth rate.
Simple! Easy! Attractive!
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“Buzz Feed” – I am sure we all have watched or at least hovered around their videos. As of today, Buzzfeed has managed to raise over $240 Million.
Their startup pitch consisted of attractive numbers just like the one in the previous line.
Favorite takeaway: It doesn’t hurt to start a pitch with big numbers the company has, like the millions of users visiting the website on a monthly basis and quotations from large organizations such as CNN.
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Mint
It’s a personal financial services tool that helps people track their spending and find ways to save money.
This pitch deck example was used in a competition and was never used for raising money, but it’s still a powerful deck that startups can learn from.
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CANVAS
Canvas substitutes paper-based transactions with affordable and accessible mobile apps and forms. Canvas has raised $9 million with these decks.
Favorite takeaway: Instead of saying what they do, the second slide in their deck shows how their startup helps businesses. Easy and straightforward!
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LinkedIn
Many startups fail to address their competitor analysis in their pitch decks.
Is it a smart move? No, it isn’t!
You should always be completely transparent with investors, even about your closest competitors.
Here’s how LinkedIn gained investors trust by showing a complete competitor analysis:
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What can you learn from “UBER”?
So, The market value of Uber today is approx. $21.7 Billion.
First startup pitch: 2008.
Lessons we can learn from Uber:
1. Start with the problem: In the first two slides of it’s pitch deck, Uber showed the problem of regular taxi’s in a crystal clear manner.
2. Show the risks: However, in it’s pith deck Uber never clearly showed it’s business model because it was dynamic. But, they showed the possible outcomes of a startup and where the risk lies. The fact that your company also assess the risk is a plus for investors.
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Things I learned from LinkedIn pitch deck:
1) Put yourself in the investors’ shoes and think about what they want. That’s one of the first things to do.
2)Show how you keep up with trends. In LinkedIn pitch deck, it shows in depth how LinkedIn is keeping up with a wave of networked services.
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Tinder
Tinder’s pitch deck is of the time when it was called “Matchbox”, tagine: ‘The Flirting Game’.
However, Tinder presented it’s pitch deck in an amazing way. Short and to the point, that’s what investors call it.
Key Takeaways:
- Tinder had built a story charactering a guy who spots the perfect girl but can’t go talk to her.
- Their story conveyed how the app would work.
- They also concluded by telling their main sources of revenue so that it sounds like they know what they’re doing.
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