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Mobile App Launch: Functions, Categories, and Strategies for Success.
For our upcoming mobile app launch, my company has entrusted me with the task of suggesting its functions and categories and devising strategies to promote the app, increase downloads, and enhance user engagement and retention. How can I best determine the ideal functions and categories for the app, and what strategies should I employ to effectively promote it, boost downloads, and foster user engagement and retention?
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2 Replies
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772
You can begin by identifying your target audience and understanding their needs, wants, preferences and pain points. Consider conducting market research, gathering user feedback and analysing the competitor apps to identify the gaps and opportunities. Additionally, based on your target audience’s needs and wants, brainstorm a list of the potential functions and features that would address those needs effectively.
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899
Consider narrowing down your list of functions by validating them with potential users or conducting surveys. Gather feedback and prioritize the tasks based on their demand, feasibility, and potential impact on user experience. And make sure to Organize your app’s functions into intuitive categories that make it easy for users to navigate and find what they’re looking for. Avoid creating too many categories to prevent overwhelming the users.
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